Why We Love the Must de Cartier Tank Vermeil Small Model, 1990s

Stamped between the lugs of this watch is a mark no solid gold Cartier will ever carry: a small punch reading plaqué or G 20 microns, sitting alongside the number 925. Those two marks are the entire argument of the Must de Cartier. Underneath the warm surface is sterling silver, and over it is a layer of 18 carat gold roughly eight times thicker than the plating on a piece of costume jewellery. It is not a shortcut to a gold watch. It is a different material with its own rules, and Cartier chose it deliberately, in a decade when the company had every reason to be cautious about what it put its name on.

The Tank Was Drawn in 1917 and Sold in 1919

Everything about the case on this watch was settled before the Second World War, by a man looking at military hardware.

A shape taken from the Western Front

Louis Cartier designed the Tank in 1917, taking his cue from the Renault FT tanks then in use with Allied forces in France, as both Cartier's own historical accounts and the standard reference literature record. Seen from above, a tank is a hull sitting between two parallel treads. Seen from above, the watch is a dial sitting between two parallel bars, and those bars are called brancards. They are the single most important element of the design and the one most often missed.

A conventional watch has a round case with lugs bolted onto the outside of it, so the case is one object and the strap is another. On a Tank the brancards run the full height of the watch and continue straight into the leather, so there is no visual join at all. The line of the strap passes through the case and out the other side. It is why a Tank looks calm on a wrist when a similar sized round watch looks like an interruption.

Six watches, gone by January

Louis Cartier presented a hand built prototype to General John Pershing of the American Expeditionary Force. Commercial examples entered Cartier's inventory between 15 November and 26 December 1919, and by 17 January 1920 all six of them had sold. Six watches is a small beginning for what became one of the two or three most copied case shapes in watchmaking, but the design was correct on the first attempt and has never needed rescuing. Roman numerals, a railway minute track around the edge, sword shaped hands and a cabochon set into the crown were there from the start, and they are all still here, seventy years later, on a watch built for a fraction of the price.

How Les Must de Cartier Began

The reason a Tank exists in silver at all is a story about a company in trouble.

Cartier in pieces

By the early 1970s Cartier was not really one company. The Paris, London and New York houses had drifted into separate ownership after the death of the founding generation, each running its own affairs. Between 1972 and 1979 a group led by Robert Hocq, with Joseph Kanoui and Alain Dominique Perrin, bought the branches back and pulled them into a single business again, as Teddy Baldassarre's history of the line sets out. They inherited a name with enormous prestige and very little volume. Cartier was selling in the region of 3,000 watches a year, a figure Revolution puts against what came next.

At the same moment, Japanese quartz was rewriting the price of accuracy. A watch that kept better time than a Swiss chronometer could be bought for the cost of a good dinner. A house selling only solid gold jewellery watches was on the wrong side of that arithmetic.

The word must

Hocq's answer was a phrase rather than a product. Les Must de Cartier, roughly the essential things from Cartier, framed a range of goods, lighters, leather, pens and eventually watches, as things a stylish person simply had to own, as Bob's Watches and The 1916 Company both record. The concept arrived in 1973. The watches took another four years.

1977, and the number that followed

The Must watches launched in 1977 with vermeil cases and quartz movements at prices around $300 to $500 depending on model and market. What happened next is the reason the line matters. Cartier's annual watch sales went from roughly 3,000 to more than 160,000 by the end of the decade. That is not a marketing success. That is the moment Cartier stopped being a jeweller who occasionally made watches and became a watch company, and every Tank made since sits on the volume the Must generated.

Yves Saint Laurent wore one for his 1983 Irving Penn portrait, which tells you how the watch was regarded at the time by people with unlimited access to the alternative.

Vermeil, and Why It Is Not Plating

The word is French and it is old. Vermeil means gilded silver, and the technique behind it predates electricity by centuries.

Fire, then current

Until about 1840, silver was gilded by fire. Gold was ground into powder, mixed with mercury into an amalgam, painted onto the silver and heated until the mercury vaporised away, leaving gold bonded to the surface. It produced a warm, slightly mottled tone and it poisoned the people who did it, which is why Britain banned the practice around 1850. Electrogilding, commercialised by Elkington and Company in Birmingham in 1840, replaced it with an electric current depositing gold from solution, laying down a thinner and far more even layer. Every vermeil Cartier case is a descendant of that Birmingham workshop.

What 20 microns actually means

Modern trade standards set a low bar. United States rules require only sterling silver, gold of at least 10 carat, and a coating of 2.5 microns before a piece may be called vermeil. Cartier used 18 carat gold at 20 microns on the Must cases, a figure documented in detail by Antique Sage and stamped on the watches themselves. For comparison, ordinary fashion jewellery is plated at two or three microns and cheap costume pieces at half a micron.

The practical consequence is wear. Twenty microns is thick enough that the gold behaves like a surface rather than a film, taking decades of cuff contact before the silver begins to show through at the corners of the brancards and the edges of the case back, which are the two places it always goes first. It is also why a vermeil case ages the way it does rather than simply failing. When the gold does thin, what appears underneath is not base metal or brass but sterling silver, which is a perfectly respectable material in its own right and which develops its own quiet grey patina.

The case back of a period Must carries the evidence: ARGENT for silver, the number 925, PLAQUE OR G or PLAQUE OR G 20M for the gold layer, and Swiss silver hallmarks alongside the reference and serial. Few watches at any price are as explicit about what they are made of.

1990s Changed

Early Must Tanks from the late 1970s ran the Cartier calibre 78-1, a 17 jewel manual wind movement based on the ETA 2512-1, beating at 21,600 vibrations per hour with around 42 hours of reserve, per Caliber Corner. Winding a watch this size every morning is a pleasure for about a fortnight.

By the 1990s the line had moved to quartz, using Cartier calibres including the 057, 157, 90 and 690, several of them produced through the company's joint venture with Ebel. On a watch of these proportions that decision earns its keep. A quartz calibre is thinner than a mechanical one, so the case stays slim, the case back stays flat against the wrist, and the profile of the Tank remains the crisp slab Louis Cartier drew rather than a swollen version of it. It also means the watch keeps time to within seconds a month while sitting in a drawer, which is what most people actually want from a dress watch.

The Must line ran until the mid 2000s, when Cartier withdrew it, and the Tank Must name returned in 2021 on a steel case with a solar powered movement. The vermeil originals were therefore made across roughly twenty five years, and the 1990s examples sit at the end of that run, with the design fully settled and the secret signature in place.

Final Thoughts

What we love about this watch is how little of it is compromise. The case shape is the 1917 original, brancards and all. The dial layout is the one Cartier has printed for a century, complete with a hidden signature that only exists to be found. The blue cabochon is where it has always been. The only thing that changed is the metal, and the metal chosen was not a cheaper imitation of gold but sterling silver wearing 20 microns of the real thing, marked plainly on the case for anyone who cares to look. Cartier made that decision in 1977 because the company needed to reach further than solid gold could take it, and the watch that resulted turned a jeweller into a watchmaker. Nearly fifty years on, the small vermeil Tank still looks exactly like what it is, which is a Cartier Tank.

• Case in good vintage condition, light wear visible.
• Bracelet in good condition

• Dial & hands good condition